THESE WILL BE OUR PINK DAYS
2020 GRADUATE COLLECTION
‘These Will Be Our Pink Days’ responds to current gender issues by attempting to challenge society’s construction of femininity. This womenswear tailoring collection aims to deconstruct sexualised representations of women in the media and instead create a flattened sense of sexuality, leaning towards androgyny, which will allow women to exist outside of the confines of their gender. This is done through combining traditional tailoring found in menswear with silhouettes and fabrication techniques from women’s lingerie, with the aim of creating a womenswear collection which doesn’t conform to gender norms.
The aesthetic drive for my collection lies within the highly sexualised and auto-erotic representation of women in 1990’s/early 2000’s advertising and the media in general. I’m interested in the individualist portrayal of women in postfeminist imagery, which suggest that women are empowered and in control through consciously conforming to a heteronormative, patriarchal construction of sexiness. When designing my collection, I have been influenced by feminist theory and an in depth understanding of the overwhelming need to disturb and reconstruct stereotypical representations of women in the media.
This full production of this collection was not possible due to Covid-19. Sophie continues to work on pieces from this collection when possible and plans to develop ideas from her graduate collection further in future work.